CENTURY 21 Award Marketing & Advertising

Successful real estate transactions take more than luck and a yard sign. Over the past 30 years, CENTURY 21 Award has helped more than 50,000 families secure their piece of the "American Dream." We have learned what it takes to buy or sell a home in any economic market. Our Marketing and Advertising strategy is simple and powerful: create a steady stream of buyers for homes by marketing and advertising properties, in all price ranges, in all media, all the time. It's not an individual marketing component that sells your home: it's the global marketing campaign that drives consumer inquiries about all properties, including yours, to our professionally trained REALTORS^® at CENTURY 21 Award.

At CENTURY 21 Award, our approach to advertising and marketing is consistency. You will find our ads in proven advertising media on a daily and weekly basis to ensure maximum exposure in the marketplace. Following is a listing of some of the primary advertising vehicles in which CENTURY 21 Award participates:

Personalized Promotional Materials
CENTURY 21 Award’s in-house Marketing Department has numerous full-color promotional and informational materials available to colorfully display important information regarding CENTURY 21 Award, our Associates and the home buying and selling process!

Property Flyers and Brochures
CENTURY 21 Award is pleased to provide you with full-color, custom-designed flyers or brochures with multiple pictures of your home on handsome cover stock or impressive 11x17” tri-fold 28 lb. color laser paper.

Fine Homes & Estates
High-end properties can offer exceptional marketing challenges. A broader net is cast to capture the right buyer for “estate” profile homes. Our print, television and online advertising campaigns, combined with the professional marketing materials designed exclusively for Fine Homes & Estates properties, create a total program for maximum exposure. Fine Homes & Estates full-color, custom-designed flyers or brochures feature multiple property images on handsome cover stock or impressive 11x17” tri-fold 28 lb. color laser paper to promote your home. Your home will also be enhanced on www.century21award.com with additional photos and customized feature bullets and remarks.

CENTURY 21 Award advertises your Open House from the home page of our website, century21award.com, including a dynamic Virtual Tour. Your fine home will also be showcased with a Fine Homes & Estates Colonial yard sign.

For Fine Homes & Estate Properties:
• Custom Flyers or Brochures
• Virtual Tour
• Fine Homes & Estates Colonial Yard Sign
Property featured on:
• www.century21award.com
• www.century21.com
• www.signonsandiego.com
• www.realtor®.com
• www.homes.wsj.com
• www.homeadvisor.com
• www.yahoo.com

www.century21award.com
Our informative, award-winning website has been voted one of the top Internet sites for real estate in the nation. According to the National Association of REALTORS® survey, over sixty percent of all home buyers now use the internet as a source of information to find a home.

From this extensive website you can:
• View CENTURY 21 Award featured properties, as well as virtual tours
• Find upcoming CENTURY 21 Award Open Houses
• Search any home listed in San Diego and Riverside Counties
• Learn about CENTURY 21 Award and find any of our 12 convenient locations
• Read helpful and money-saving tips for buying and selling
• Find the lowest mortgage rates available
• Obtain free school reports and community information
• Check out our Relocation and Client Services Division
• Find out how you can start an exciting career in real estate

www.signonsandiego.com
SignOnSanDiego.com is one of CENTURY 21 Award’s top sources for online customers! SignOnSanDiego.com is owned and operated by The San Diego Union-Tribune. With over 15 million page views per month and growing, SignOnSanDiego.com has made its mark as the place to go for information about San Diego. SignOnSanDiego.com’s “Homebuying Net” is where serious buyers and sellers go to check out real estate.

All CENTURY 21 Award properties listed on the MLS automatically post to this real estate section with photos and details of the property. CENTURY 21 Award also has an “Info Site” in the real estate section of SignOnSanDiego.com that links directly to our CENTURY 21 Award website.

Online Partners
Century21.com --The CENTURY 21® System's premier corporate website captures an average of 1.8 million users per month. Listings are featured on this nationally-renowned website and REALTOR®.com’s www.homestore.com, through your Associate’s affiliation with CENTURY 21 Award.

REALTOR.com--Our Homestore.com's primary site enables potential home buyers to browse our online listings.
AOL Users! One of America’s most popular search engines allows us to advertise your property on Netscape, Compuserve and Digital City, courtesy of REALTOR.com.

Homes.wsj.com--Our listings are advertised on The Wall Street Journal’s complete online guide to buying, selling, relocating, calculating a home’s market value and more. Relocating? Get to know the nation's 100 largest cities by using City Profiles.

Microsoft HomeAdvisor™--One of America’s favorite search engines has an excellent tool for home buyers across the nation shopping for homes! Every time we enter a new listing in Sandicor’s MLS, your property is automatically advertised online on Microsoft’s HomeAdvisor.

Yahoo!™ Real Estate--CENTURY 21 Award proudly displays your home to countless buyers on one of the nation’s most popular search engines. Detailed information about your home is updated regularly and seen by millions.

Virtual Tours
CENTURY 21 Award’s virtual tours look better because they are technologically advanced. CENTURY 21 Award Associates are provided the tools they need to take and upload your virtual tour to the Internet immediately!

Local Advertising & Promotions
CENTURY 21 Award sponsors a promotional give-away and an informative newsletter, reaching almost 90,000 San Diego and Riverside County homeowners per month--all potential buyers for your home! Promotions include prizes including season ticket packages for the Padres and Chargers, cruises, trips to Hawaii, big screen TVs and $1,500 holiday shopping sprees, we generate hundreds of new buyer contacts for company listings.

Real Estate for Your World^®
The CENTURY 21® System's national advertising campaign uses humor and wit to demonstrate to consumers that while the real estate experience may not be as perfect as each commercial story line, the CENTURY 21® System has the tools and sales professionals consumers need to navigate the process. CENTURY 21 Home Run Derby® All-Star Sweepstakes--For the third straight season, the CENTURY 21® System is pleased to continue as the "Official Real Estate Organization of Major League Baseball®."
• Eight Sweepstakes Winners win a trip to Major League Baseball® All-Star Week
• One Lucky Winner Takes Home $250,000 Towards A New House

LPGA Golf Clinics for Women series--CENTURY 21® Fine Homes & Estates is proud to continue its sponsorship of the Ladies Professional Golf Association for its third consecutive year.

In addition to being the "Official Luxury Real Estate Organization of the LPGA," CENTURY 21® Fine Homes & Estates is also a supporting sponsor of the LPGA Golf Clinics for Women series.

The San Diego Union-Tribune
CENTURY 21 Award features bi-monthly full-color front page home listings along with one additional property for sale and CENTURY 21 Award Associates’ Press Releases on page 2! We also focus on the classified section of the paper; we dominate the classifieds with dozens of CENTURY 21 Award logos every Sunday. CENTURY 21 Award occasionally authors the lead story appearing on the front cover of the Home Buying Guide.

North County Real Estate Advertising
With five branches dedicated to home sales in San Diego’s North County, our outstanding presence in North County publications makes a bold impression and generates buyer leads on your home!

CENTURY 21 Award runs a full-page, full-color ad twice a month on Sunday, the biggest house-hunting day of the week, in The North County Times Real Estate Section — a targeted real estate section exclusively reaching North County, reaches the growing markets of North San Diego and Southwest Riverside counties with a Sunday circulation of over 200,000 North County adults. Four full-color front page home listings are featured along with eight additional listings on page 2, every month!

Community Newspapers
Carmel Valley News / Del Mar Voice
CENTURY 21 Award runs a full-page, full-color ad in this bi-weekly newspaper that is distributed in the Carmel Valley and Del Mar communities. Advertising here provides a showcase for Fine Homes & Estates properties and Associates in the Del Mar Branch.

Pomerado Newspaper Group
CENTURY 21 Award runs a half-page, full-color ad every other week which is distributed to homes in Rancho Peñasquitos, Carmel Mountain Ranch, Sabre Springs and Scripps Ranch. Advertising here provides a showcase for Associates and properties in the I-15 Corridor Branch.

The Wall Street Journal
Some of our listings are showcased in The Wall Street Journal. As one of America’s most discerning publications, it reaches more than 3.5 million affluent home buyers.
Our Associates also take advantage of advertising in other local publications including...The Fallbrook Village News, Del Mar Times, Star News, La Jolla Light, The Mission Times Courier, House Trader, Harmon Homes, The Alpine Sun, The San Diego Newspaper Group, El Mexicano, Philipino Press and East County Californian.